Written by Gaza Elisha in Design Tips
Sep 6 th, 2021
Ever wondered who creates logos, attractive posters or billboards for those Brands out there?
Ever heard of the term ‘Viral Marketing’?
If not, then you’ve to check this piece below!
According to the American Institute of Graphic Arts (AIGA), graphic design is defined as “the art and practice of planning and projecting the ideas and experiences with the visual and textual content”. In simpler words, Graphic Design is art with a purpose. Graphic Designing is the presentation of information developed through a creative process for a particular function.
Graphic Designing is important in the sales and marketing of products and is a critical component of brochures and logos. Graphic Designers are hence sometimes, referred to as graphic artists or communication designers. Graphic design is a crucial tool that makes sure that you communicate with your people in an efficient manner.
Graphic Designers create visual concepts, using computer software or by hand to communicate ideas that motivate, inform and enchant customers. A graphic designer creates posters, packaging, logo and marketing materials, depending on the nature of business. They do this through the strategic placement of images and text. Graphic Designers may work at magazines, advertising or marketing agencies and many more. Graphic Designers combine art and technology to communicate ideas through images or printed pages.
No one can do every work individually without any help. Everyone requires some professional help and ideas to make things better and alluring. Clearly, one may need a graphic design to convey its message clearly and effectively. Graphic designing is a form of communication between your business and your audience.
And for that, you must need the help of a Graphic Designer as they are trained to be able to convince by their ability to attract the customers with their amazing designs. Graphic design requires a creative expert. They combine art and technology in order to communicate a message.
Graphic Design is important because of its ability to convey a brand, a message, a story, and meaning. It serves your ideas in an effective yet beautiful way. Industries exist because their virtual messages are conveyed to the right audience. So, let’s sufficed to say that graphic design is an art that has a certain purpose and objective. Life would indeed be uninteresting and clueless without the designers and their talents.
As the idiom says, ‘A picture is worth a thousand words’, for businesses, “Graphic Designing is worth a thousand dollars!”
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